Serving the home warranty industry since 2009.

Our founder

Founder and CEO Kevin Wallach is a U.S. Navy veteran. He has worked in lead generation since 2004. After five years learning from industry experts, he started Paradox M in 2009. His goal: give every buyer and partner the best possible return. Relationships matter most. That promise to the home warranty industry is still the heart of what we do.

What real-time opt-in means

Our home warranty leads are 100% real-time opt-in. A homeowner on a home warranty website asks to be contacted by home warranty companies or their sales teams. We send that lead to our buyers seconds later.

Our homeowner guides

Paradox M LLC writes the guides on this site. They answer general home warranty questions. They are not advice about your own plan. Always check the company's contract and official state resources before you buy. We name a reviewer only when that person really reviewed the article. A publish date does not promise that every contract or law is still the same.

How it works

Paradox M uses a mix of our own websites, like CompareHomeWarrantyQuotes.com, and those of trusted partner publishers. Buyers can raise or lower lead orders as their needs change, and partners gain access to a network of buyers instead of a single brand.